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Understanding Compliance in Business Messaging


Ensuring your business communications, including messaging, are both effective and lawful is critical. With the evolution of technology, regulatory frameworks like the 10 Digit Long Code (10DLC) system and The Campaign Registry have been developed to streamline and secure the use of SMS messaging by businesses. This blog post explores what 10DLC is, the purpose of The Campaign Registry, and why adhering to these regulations is crucial for any business engaging in application-to-person (A2P) SMS messaging.

What is 10DLC?

10DLC refers to the 10 Digit Long Code, a system designed specifically for businesses to send high-volume SMS and MMS messages to their customers using a standard 10-digit phone number. This system is a response to the need for a more organized and approved method for businesses to communicate via text without relying on short codes, which can be costly, or shared long codes, which lack proper regulatory oversight.

The 10DLC system is intended to provide businesses with the ability to send messages that are not only cost-effective but also compliant with carrier policies and regulations. By using 10DLC, businesses can leverage the trust and familiarity of a standard phone number while ensuring their messaging practices meet industry standards.

The Role of
The Campaign Registry

The Campaign Registry acts as the authoritative registry for A2P 10DLC messaging. It’s a system where businesses register their messaging campaigns to ensure compliance with mobile network operators’ standards. The registry is crucial because it helps carriers manage and monitor A2P messaging traffic, preventing spam and protecting consumers from unwanted messages.

When a business registers with The Campaign Registry, it details its brand and the use cases of its messaging campaigns. This registration helps carriers understand the nature of the messages being sent and ensures that they conform to best practices and regulations. Compliance with The Campaign Registry is vital for several reasons:

  • Carrier Approval: Registration helps in gaining carrier approval for your messaging campaigns, reducing the risk of message blocking or filtering.
  • Improved Deliverability: Compliant campaigns are less likely to be marked as spam, ensuring that messages reach their intended recipients.
  • Avoidance of Penalties: Non-compliance can lead to hefty fines and penalties from carriers or regulatory bodies, along with potential damage to a brand’s reputation.

Importance of Compliance

Non-compliance with 10DLC and The Campaign Registry can have significant implications for a business. Beyond the financial penalties, non-compliant messaging can lead to poor delivery rates, damaging the effectiveness of your communication strategy. In severe cases, carriers may block a business’s ability to send any messages at all.

Compliance is not just about avoiding penalties; it’s about building trust. Customers are more likely to engage with messages from a source that follows proper protocols and respects their privacy and preferences. By adhering to these regulations, businesses demonstrate their commitment to ethical practices and customer respect, which can enhance brand loyalty and customer satisfaction.

By embracing these compliance measures, businesses can enhance their communication strategies, protect their reputation, and ensure a seamless interaction with their audience.

Reach out to your SmartChoice Representative to learn more about your business messaging options