New York, New York, May 12, 2021 – SmartChoice announced today that TMC, a global, integrated media company helping clients build communities in print, in person and online, has named Smart Direct Routing as a 2021 Unified Communications Product of the Year Award winner.

After being chosen to become a certified Microsoft partner in 2020, SmartChoice quickly launched Smart Direct Routing in February of 2021, eager to provide a solution that enabled enterprises to leverage their Office 365 ecosystem.  Through the newly implemented solution, businesses could reduce their operating expenses by removing the need to purchase individual calling plans on a 1:1 ratio.

“We are deeply honored to receive the Unified Communications Product of the Year Award by the renowned TMC,” said Jarrett Wolfe, CEO. “Our sole purpose of providing white-glove service throughout the CPAAS industry allows us to partner with mission-driven enterprises and enhance their business communication technology.”

“Smart Direct Routing has enabled our clients to transition from the outdated legacy approach, achieve technological sustainability, and provide a better customer experience.  More importantly, they are positioned to take on the hybrid work model as businesses reawaken.”

He continues, “With SmartChoice, enterprises are protected by multiple layers of redundancy, have access to additional features that Microsoft Teams does not currently provide on its own, and are empowered through 24x7x365 U.S.-based white-glove support.”

“It gives me great pleasure to honor SmartChoice as a 2021 recipient of TMC’s Unified Communications Product of the Year Award for their innovative solution, Smart Direct Routing,” said Rich Tehrani, CEO, TMC.  “Our judges were very impressed with the ingenuity and excellence displayed by SmartChoice in their groundbreaking work on Smart Direct Routing.”

Winners of the 2021 Unified Communications Product of the Year Award will be announced online and highlighted in INTERNET TELEPHONY magazine online.