Copley Gerdes
Director of Strategic Development
SmartChoice is proud to welcome Copley Gerdes as our new Director of Strategic Development. With more than 18 years of combined experience in strategic growth, financial advisory, and public service, Copley brings a unique blend of vision, leadership, and community-focused strategy to our team.
Throughout his career, Copley has built and led long-term strategic initiatives, managed teams, overseen complex budgets, engaged diverse stakeholders, and evaluated programs to drive meaningful outcomes. His work as a Financial Advisor and Growth & Development Director at Northwestern Mutual has given him deep insight into planning for financial futures and developing scalable strategies in dynamic environments.
Beyond the private sector, Copley has served with distinction as a City Councilmember in St. Petersburg, Florida, where he played an active role in shaping community policy and supporting local growth initiatives — even earning recognition as one of Tampa Bay’s most influential civic leaders. Florida Politics His dual experience in business and public service gives him a strong foundation for fostering collaboration, innovation, and strategic thinking at SmartChoice.
In his role with us, Copley will focus on strengthening strategic initiatives that support sustainable growth, enhance stakeholder engagement, and deepen SmartChoice’s commitment to community impact. His leadership emphasizes data-informed decision-making, collaborative planning, and forward-looking solutions that align with both organizational goals and client needs.
Outside of his professional life, Copley loves spending time outdoors with his wife, Cecily, and their two children, Calley and Cade. Whether it’s being on the boat on a sunny afternoon or enjoying a round of golf, he treasures time with family and the simple joys of life — all of which reflect his belief in balance, connection, and community.
We are excited to have Copley on board and look forward to the positive impact his experience and leadership will bring to SmartChoice.
