Big data is being executed in almost every industry today- but what is it and how does it help?

Put simply, big data is a large amount of information that is processed then analyzed to extract patterns, trends, and associations. These trends are utilized by professionals to better understand the customer and understand the company’s performance, making improvements if necessary.


Telecommunications companies are advancing their networks by quality and coverage. Big data analyzation is able to monitor call center details, identify issues and give solutions before something negatively affects too many customers. Big data can look at network traffic and routing to make a customer’s experience and service more valuable.


The analysis of big data is helping a variety of companies implement better customer services, gain insights, create potential new products and clients, and ultimately increase profitability.

  • Customer Service:
    Industries like retail, legal, healthcare, and even travel can use the patterns found in big data to personalize the customer experience. Any industry benefits from the ability to receive fast feedback and use customer information to personalize offerings and products to fit their needs.
  • Profitability: 
    Industries can also use customer information to determine needs that aren’t met to create a new product or service that will benefit the customer and the company’s finances.Companies can improve their marketing skills and target customers even more specifically by looking at what times they shop, what they are looking for, etc.
  • Ease:
    Big industries have the ease of analyzing and sorting through data because their files are stored digitally, freeing up time for more important tasks.

Big data analysis will continue to grow across the board for all the right reasons. Companies that choose to use their data will always have customer insight and can optimize their services. Be on the lookout for big data in your industry!

SmartChoice is a technology company based out of New York City that provides an unsurpassable level of expertise and support with a unique portfolio of solutions, including UCAAS, collaboration services, dedicated contact center, managed security, infrastructure, and software and analytics. It has grown to become one of the largest Hosted PBX/SIP providers in North America and has won numerous awards for its advanced platform and proprietary network that delivers flexible, cost-effective services and facilitates enterprise-grade quality and reliability.

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